Why is storytelling important in business?

    What a privilege to organise an Organisational Development (OD) event for the CIPD Mid Scotland branch.

    The topic was on ‘Storytelling from an OD perspective.’ Storytelling in Organisations can be a really effective way of being able to communicate corporate strategy and develop behaviours aligned with the Organisation’s aim.

    Today’s event was an opportunity for HR and Learning & Development professionals to discuss how storytelling can enhance their business.

    Many thanks to Heather Borderie (Operations Director) at Glendoick Garden centre for hosting the event and our key speaker Lindsey Storyteller.

    If interested to learn more, here is a useful article on storytelling and how it can benefit businesses

    Article on storytelling